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  • Writer's pictureJoe Nigro

Technology Meets Main Street


Over the past decade, technology has revolutionized the way that main street businesses operate. From streamlining operations to reaching new customers, technology has improved success for main street businesses in a variety of ways. In this article, we will explore some of the ways that technology has improved success for main street businesses over the past decade, using data to support these claims.


Increased Efficiency and Productivity

One of the biggest benefits of technology for main street businesses is the ability to increase efficiency and productivity. According to a survey by the National Small Business Association, 70% of small businesses use software applications to increase efficiency, and 48% use mobile devices to manage their business. By leveraging technology such as cloud-based tools and mobile devices, main street businesses can automate time-consuming tasks, streamline operations, and reduce the likelihood of errors.


Enhanced Customer Experience

Another way that technology has improved success for main street businesses is by enhancing the customer experience. According to a study by Accenture, 83% of consumers say that technology has improved their overall shopping experience. Main street businesses can leverage technology such as customer relationship management (CRM) systems and social media to create a personalized and engaging customer experience. By understanding customer preferences and behavior through data analytics, main street businesses can create targeted marketing campaigns and promotions that resonate with their customers.


Expanded Reach and Sales

Technology has also enabled main street businesses to expand their reach and increase sales. By leveraging e-commerce platforms and social media, main street businesses can reach customers outside of their local market and engage with them on a global scale. According to a study by UPS, 51% of small businesses that sell online say that it has helped them to increase sales, and 96% say that it has helped them to reach new customers.


Improved Data Analytics

Data analytics has become a crucial tool for main street businesses, and technology has enabled them to improve their data analytics capabilities. By leveraging analytics tools such as Google Analytics and Microsoft Power BI, main street businesses can gain insights into customer behavior and preferences, which can help to inform marketing strategies and improve customer engagement. According to a survey by Salesforce, 76% of small businesses say that data analytics has helped them to make better business decisions.


In conclusion, technology has improved success for main street businesses over the past decade in a variety of ways. By increasing efficiency and productivity, enhancing the customer experience, expanding reach and sales, and improving data analytics, main street businesses can stay competitive in today's marketplace. The data shows that technology has become an essential tool for success, and main street businesses that embrace it are more likely to thrive in the years to come.

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