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  • Writer's pictureJoe Nigro

Introducing: Maslow Capital

Updated: Mar 22, 2022

The drivers of growth are the same drivers of humanity itself: food, shelter, health, employment, social equity. At Maslow Capital, we will make money by making the world a better place.


Abraham Harold Maslow was an American psychologist who was best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.

I spend my time building early stage ventures. Due to this profession, I've sat on the other side of the table from investors and naturally learned my way around. My heart and head was always on building mode and solving large problems in sectors like home services, non-medical home care and employment services. I will always lead with entrepreneurial pursuits, but now with a twist on the side.


I see many issues in the world that need solving. Like any other business I looked to start, I did some initial research and created a plan of attack. For me, this plan can be written out on the back of a cocktail napkin. After jotting down a few ways I can lean into some important issues, I folded that napkin to resemble a triangle and the idea was created. I broke that triangle into a few different segments outlining areas that are important to humanity. For each section, I labeled an industry that I want to buy, build or invest in. This approach has kept me focused on opportunities which allow me to see where I can be helpful. Similarly to Warren Buffett's investing approach, my hit zone sits within Maslow's triangle.

Moving forward, I will post here and on our Twitter handle with updates on what I'm thinking about and investing in. I invite you to join me on this mission to buy, build and invest in the sectors that matter most. Please feel free to reach out with any ideas, opportunities and questions: joe@maslowcap.com

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